Real Strategy. Real Clients. Real Results.
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REAL CLIENT RESULTS —
CANDLE WHOLESALE COMPANY
This wasn’t about keeping up with content trends, it was about building a system that could grow with them. Hive & Honey had a beautiful brand and powerful product. We brought in the strategy, structure, and systems to match. Together, we built a visibility engine that worked across content and email, without demanding more time from the founder.
The Problem
Their business had a strong product but a weak presence. Their Instagram lacked cohesion, no consistent visuals, templates, or brand recognition. Their messaging was passive, informative but not magnetic, and failed to reflect their premium positioning.
Engagement was low, calls to action were ineffective, and followers weren’t converting.
Their newsletter added to the disconnect: sent infrequently, purely promotional, and offered little value to nurture a loyal audience or drive sales.
What We Did
We rebranded their visuals with a cohesive identity, using strategic templates and reels that made the brand instantly recognizable.
We launched two distinct newsletters: one focused on product updates and offers, the other built around educational, value-driven content for candle makers.
We created a clear journey from social to email to wholesale, aligning their content, community, and conversions through one unified brand experience.
The End Results
Their content now reaches over 266,000 people, a 60.6% increase in visibility. Engagement rose by 38% as the content finally reflected the brand’s value. Reach climbed 94%, and a 33% follow-up rate shows real connection and intent.
The newsletter, once overlooked, is now a key driver of retention and sales. With two focused tracks, one for updates, one for education, the brand nurtures both casual followers and wholesale buyers.
They now leads its category with a brand experience that is clear, consistent, and built to convert.
INSTAGRAM BEFORE AND AFTER
NEWSLETTER BEFORE AND AFTER
The Problem
This candle wholesale supplier had a great product but wasn’t seeing results from email.
Their newsletter was infrequent, overly promotional, and not driving repeat sales. It lacked a clear purpose and failed to build any kind of connection with their audience.
Subscriber engagement was low. The list was growing, but conversions weren’t following.
What We Did
We built a strategic two-track newsletter:
→ One focused on product updates and seasonal offers
→ One built around educational content for candle lovers and makers
We cleaned up the list, designed a branded template, and aligned email frequency with their content calendar. Every email now led somewhere, with value, clarity, and a clear next step
The End Results
Open rates now consistently hit above 50%, with click-through rates between 2–5% depending on the campaign.
More than just opens and clicks, subscribers are actively saving the emails, sharing them with others, and reaching out to request even more educational content.
The newsletter has evolved from a simple sales channel into a trusted brand touchpoint, building loyalty, driving repeat purchases, and creating lasting engagement.
REAL CLIENT RESULTS —
Luxury Bridal Boutique
A full strategic revamp. We didn’t just redesign a website, we rebuilt how brides engage with the brand. Every page now guides visitors toward action, connection, and conversion. The result? A bridal site that feels as luxurious and personalized as the gowns themselves.
The Problem
Their website didn’t reflect their elevated in-store experience. There were no H1 tags or metadata, which made the site nearly invisible on search engines.
Essential services like private appointments and trunk shows were buried or missing, leaving brides unsure of what was offered. Calls-to-action were inconsistent and lacked direction, and the design felt outdated, misaligned with the brand’s luxury and modern aesthetic.
What We Did
We restructured the site to support SEO, adding proper header tags, metadata, keywords, and internal linking. Visually, we introduced a more feminine, polished design to reflect their audience and in-store sophistication.
Clear, strategic CTAs were placed across all key pages to guide users toward booking. We rewrote service pages with depth and emotion, helping brides understand their options while building trust.
The End Results
Direct traffic rose to 41% of total visits, reflecting stronger brand recognition and user intent.
Organic search increased to 30%, confirming a significant lift in visibility from our SEO strategy.
Visitors now view 2.3 pages per session, well above the wedding industry average, signaling deeper engagement.
The site now fully aligns with their luxury positioning, turning curiosity into confident action.
WEBSITE BEFORE AND AFTER
REAL CLIENT RESULTS —
NON PROFIT ORGANZIATION
We helped a nonprofit boost visibility, streamline their message, and increase donor interest, without adding hours to their team’s plate.
The Problem
The nonprofit had a powerful mission but low online visibility.
Their content lacked consistency and didn’t clearly communicate the impact of donations. Social engagement was minimal, and their profile wasn’t optimized to drive action. They needed to raise awareness, build trust, and inspire new donors, but their content wasn’t doing that.
What We Did
We created two custom on-brand posts per week, including reels, carousels, and static graphics. The profile and bio were optimized to reflect their mission and encourage link clicks.
We added highlights, pinned posts, and more direct calls-to-action to guide users toward taking the next step.
The focus was on value-driven content that showed why this nonprofit matters, and why donations make a difference.
The End Results
In just 30 days, engagement surged by 400% and reach grew by 287%, proving the content was finally connecting.
Story views rose 186% and link taps jumped 280%, showing real action, not just visibility.
The account now runs on a clear, consistent system that builds awareness, earns trust, and turns attention into donor support.
Brands I've Helped Scale
Before I became the strategist women follow, I was the force behind brands that became the standard.
Voted Best of the Willamette Valley 2024
Rae Business Management was named the Best Website Design/Services (GOLD) in the Willamette Valley for 2024 and Best Website Design/Services (BRONZE) in the Willamette Valley for 2025.
This recognition speaks to the intentionality behind every brand we build, from message to interface to user experience. Our approach goes beyond aesthetics. It’s strategy-led, clarity-driven, and built to position brands as the only option in their category.
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