The Challenge
Hive & Honey had strong product and loyal buyers but no repeatable marketing system. Instagram visuals were inconsistent — no cohesive templates, colors, or signature look. The newsletter felt generic with no reason to open the next one. Posts didn't spark conversation, the email list sat underused, and messaging was informative but not magnetic. There was no strategic bridge from Instagram scroll to wholesale order.
Our Approach
- Refreshed the visual identity with cohesive templates and reels so the brand became instantly recognizable.
- Introduced two newsletters — one for brand updates and offers, one focused on free guides and education for candle makers.
- Built a clear pathway from social engagement → email sign-up → wholesale order.
- Established a steady posting cadence with a real brand voice that claimed premium positioning.
- Set up an active Facebook group where makers connect, learn, and stay loyal.
Results
The numbers above — and something harder to measure: wholesale buyers stopped treating Hive & Honey like a supplier and started treating it like a brand. Subscribers save the guides, share resources, and reach out asking for more educational content. The email list became a trusted resource, not just a sales channel.
Facebook — Since Working Together
| Before | After | % Inc. | |
|---|---|---|---|
| Followers | 1,141 | 7,900 | +592% |
| Avg Reach | 1,038 | 22,300 | +93.9% |
| Interactions | 204 | 5,400 | +38.3% |
"Rae rebuilt our whole content engine. Our newsletter open rates jumped past 50% and our wholesale buyers finally see the brand we always knew we had."
What We'd Recommend for a Similar Business
For a B2B product brand, the win isn't more posts — it's a system that keeps voice, cadence, and buyer segments straight, plus a clear path from content to purchase. Fix the system and every future campaign compounds.