"Our newsletter open rates jumped past 50%, and our wholesale buyers finally see the brand we always knew we had."
Rae rebuilt our whole content engine.
Hive & Honey Candle Co.
Wholesale candle brand
Recognized
Recognized for excellence, strategy, and creativity.
Results That Speak for Themselves
"The new site finally matches what brides feel when they walk through our doors."
Bookings are up, search traffic is up, and the experience feels effortless.
Luxury Bridal Boutique
Bridal retailer
"Our online presence finally feels like the venue itself."
Inquiries arrive more aligned, and our calendar fills with the right clients.
Navarra Gardens
Event venue
"In 30 days our engagement grew 400% and donor interest followed."
Rae's system did what years of trying on our own never could.
Nonprofit Partner
Mission-driven organization
Real Client Results —
Newsletter Open Rates Above 50% — 266K+ Reached for a Candle Wholesale Brand
This wasn't about keeping up with content trends — it was about building a system that could grow with them. Hive & Honey had a beautiful brand and a powerful product. We brought in the strategy, structure, and systems to match, and built a visibility engine that worked across content and email without demanding more time from the founder.
The Problem
A strong product, but a passive presence. Instagram lacked cohesion, the newsletter was infrequent and purely promotional, and engagement didn't reflect the brand's premium positioning.
What We Did
Rebranded visuals with a cohesive identity. Launched two newsletter tracks — product and education. Built a clear journey from social to email to wholesale.
The End Results
266K+ reached. +60.6% visibility. +38% engagement. +94% reach. 33% follow-up rate. Newsletter open rates above 50% across both tracks.
INSTAGRAM Before and After
NEWSLETTER Before and After
The Problem
Newsletters were sent infrequently and felt purely promotional. They didn't nurture loyalty or move wholesale buyers to act.
What We Did
Split the list into two tracks — one for product updates and offers, one for educational value-driven content for candle makers.
The End Results
Open rates climbed above 50% with 2–5% CTR. Subscribers now save, share, and reply to the emails.
The Numbers
A newsletter that finally performs.
Campaign data showing open rates steadily hitting above 50% with click-through rates between 2–5% across both newsletter tracks.
Proof It Works
"Subscribers are saving the emails, sharing them, and asking for more."
The newsletter has evolved from a simple sales channel into a trusted brand touchpoint — building loyalty and driving repeat purchases.
Hive & Honey Case Study
Real Client Results —
41% Direct Traffic and 2.3 Pages Per Session for a Luxury Bridal Boutique
A full strategic revamp. We didn't just redesign a website — we rebuilt how brides engage with the brand. Every page now guides visitors toward action, connection, and conversion. The result is a bridal site that feels as luxurious and personalized as the gowns themselves.
The Problem
No H1s or metadata, buried service info, weak CTAs, and a design that didn't reflect their elevated in-store experience.
What We Did
SEO restructure, polished feminine design, strategic CTAs on every page, and rewritten service copy with depth and emotion.
The End Results
41% direct traffic. 30% organic search. 2.3 pages per session — well above the wedding industry average.
WEBSITE Before and After
Luxury Bridal Case Study
Real Client Results —
More Aligned Inquiries and Effortless Booking for an Event Venue
Navarra Gardens needed an online presence that matched the experience of being there in person — elevated, welcoming, and deeply intentional. We rebuilt their digital brand to do exactly that.
The Problem
Online presence didn't reflect the elevated in-person experience. Scattered visuals and a site that didn't guide guests to book.
What We Did
Aligned content and website around the feeling of the venue. Strategic photography direction, refined messaging, and intuitive navigation.
The End Results
More aligned inquiries, social that connects with the right audience, and a website that guides guests effortlessly to booking.
Navarra Gardens Case Study
Real Client Results —
+400% Engagement and +287% Reach in 30 Days for a Nonprofit Organization
We helped a nonprofit boost visibility, streamline their message, and grow donor interest — without adding hours to their team's plate.
The Problem
A powerful mission with low visibility. Inconsistent content, minimal engagement, and a profile that wasn't built to drive action.
What We Did
Two custom on-brand posts per week — reels, carousels, and statics. Optimized profile, highlights, pinned posts, and clearer CTAs.
The End Results
+400% engagement, +287% reach, +186% story views, +280% link taps — all within 30 days.
+400%
Engagement
+287%
Reach
+186%
Story Views
+280%
Link Taps
See What Strategic
Content Looks Like
Brands I've Helped Scale
Before I became the strategist women follow, I was the force behind brands that became the standard.
Voted Best of the Willamette Valley 2024 and 2025
Rae Business Management was named the Best Website Design/Services (GOLD) in the Willamette Valley for 2024 and Best Website Design/Services (BRONZE) for 2025.
This recognition speaks to the intentionality behind every brand we build—from message to interface to user experience. Our approach goes beyond aesthetics. It's strategy-led, clarity-driven, and built to position brands as the only option in their category.
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