The Numbers
A newsletter that finally performs.
Campaign data showing open rates steadily hitting above 50% with click-through rates between 2–5% across both newsletter tracks.
Recognized
Recognized for excellence, strategy, and creativity.
Real Client Results
Email Marketing
NEWSLETTER Before and After
The Problem
Newsletters were sent infrequently and felt purely promotional. They didn't nurture loyalty or move wholesale buyers to act.
What We Did
Split the list into two tracks, one for product updates and offers, one for educational value-driven content for candle makers.
The End Results
Open rates climbed above 50% with 2–5% CTR. Subscribers now save, share, and reply to the emails.
Why It Works
Emails people keep.
Subscribers save the emails, forward them, and reply asking for the next one. The newsletter has evolved from a simple sales channel into a trusted brand touchpoint, building loyalty and driving repeat purchases.
"It was officially my highest earning launch EVER and also a 5-figure launch. I could not have done it without your support on the social media end! There were a few folks who joined who weren't on my email list previously, which I am assuming means they came to me directly via social media."
Eileen D., LCSW
Parent education practice
"The tween/teen free workshop was our second largest sign-up #s for any free webinar I've ever done! 401 registrants."
Eileen D., LCSW
Parent education practice
Real Client Results
Websites Built to Convert
A full strategic revamp. We didn't just redesign a website, we rebuilt how visitors engage with the brand. Every page now guides them toward action, connection, and conversion.
Bridal studio, Miami, Florida
41% direct traffic, 30% organic search, 2.3 pages per session against a 1.48 industry average.
Event venue, Oregon
Website rebuild.
The Problem
No H1s or metadata, buried service info, weak CTAs, and a design that didn't reflect their elevated in-store experience.
What We Did
SEO restructure, polished feminine design, strategic CTAs on every page, and rewritten service copy with depth and emotion.
The End Results
41% direct traffic. 30% organic search. 2.3 pages per session, against a 1.48 industry average.
WEBSITE Before and After
Bridal Studio Case Study
Event Venue Case Study
"Working with Micayla and her team has been one of the best decisions I've made for my business. They are truly the best of the best. From the very beginning, they completely understood my vision and brought it to life in ways I couldn't have imagined. They took the reins and ran everything seamlessly, allowing me to focus on my brides and the day-to-day of my salon without worrying about the backend. Everything has been effortless on my end because they handled every detail with such professionalism and care. Most importantly, I trust them fully. I know I'm in good hands, and that peace of mind is priceless."
Vilma K.
Bridal studio, Miami, Florida
Real Client Results
Meta Ads
Dental practice
1,200 website visits from $359.94 in ad spend.
Results That Speak for Themselves
"I reviewed the strategy document, and I have to say, I am so proud of myself for hiring you! It was thorough, detailed, and perfectly aligned with my vision."
Suki P.
Author
"Micayla has been my shining light since the beginning of my business journey. She's been there every step of the way and has gotten my back every time I felt like I didn't want to continue. I cannot possibly imagine getting anywhere far without Micayla helping and pulling me along. There's noone better to help you grow your business. I would recommend Micayla a million times over!"
Thao
Tech company
"I wanted to thank you for all the hard work and dedication you have put towards my business. I have gotten so many compliments on all the posts and everything people reaching out to me just to tell me that it's amazing. Thank you so much."
Michelle
Cleaning and junk removal company
"The folks at Rae Business Management truly care about supporting their clients and put a lot of time and energy into meeting their needs. They were always very communicative, responsive, open to feedback, kind, and understanding."
SJPC
Nonprofit client
See What Strategic
Content Looks Like
Trusted by established businesses across industries
Brands We've Helped Scale
Every one of them was already the best choice. Now they show up like it.
Voted Best of the Willamette Valley 2024 and 2025
Rae Business Management was named the Best Website Design/Services (GOLD) in the Willamette Valley for 2024 and Best Website Design/Services (BRONZE) for 2025.
This recognition speaks to the intentionality behind every brand we build, from message to interface to user experience. Our approach goes beyond aesthetics. It's strategy-led, clarity-driven, and built to position brands as the only option in their category.
Bring Clarity to Your Brand TodayMore on how we build these engines in the Journal.
Results Disclaimer
The case studies, testimonials, and metrics shared on this website (including follower growth, engagement rate, reach, and other performance figures) reflect the actual results of specific clients under specific circumstances. They are shared to illustrate the type of work we do, not as a promise or guarantee of similar results for your business.
Results vary based on many factors outside our control, including your industry, starting point, budget, market conditions, and the level of collaboration and follow-through on both sides. Past performance is not a guarantee of future results.
Testimonials reflect the individual experiences of the clients quoted and may not be representative of every client's experience.
Real Client Results
Social Media Management
This wasn't about keeping up with content trends, it was about building a system that could grow with them. We bring the strategy, structure, and systems, and build a visibility engine that works without demanding more time from the founder.
Wholesale candle brand, Michigan
462% growth in reach and 833% growth in interactions, August 2023 to September 2024.
Separately, 125,056 views in August 2026.
Veterinary practice
791 views to 121,344 in one month.
Event venue, Oregon
30% increase in business, and 416 profile visits in August 2026.
Brain First Parenting
15.4% Instagram engagement rate on a 4,074-follower account.
+400% Engagement and +287% Reach in 30 Days for a Nonprofit Organization
Engagement rate, after 30 days
Reach, after 30 days
Average story views, after 30 days
External link taps, after 30 days
INSTAGRAM Before and After
Wholesale Candle Brand Case Study
Angie M.
Wholesale candle brand, Michigan
Karen A.
Event venue, Oregon